Founder & Managing Director

Roushon Siddika Ahmed

Roushon is a British Bangladeshi woman committed to making a difference to the future of girls from disadvantaged communities.

Following successful education in the sciences, Roushon became a Health & Safety Executive for Shell Internationale in The Netherlands then moved on to the Sales and Marketing Division of a top 10 Global American Pharmaceutical Company. Achieving the best sales award in the first year and further success in following years, she sought a more personally fulfilling role in the voluntary and community sector.

Roushon supported groups from Black and ethnic minority communities to become active citizens in her role with a regional infrastructure organisation. She supported the development of the first joint North West Equality and Diversity Strategy, endorsed by the British government. She was elected to be the first Bangladeshi woman Chair of a strategic regional Equality Group. Her legacy was a positive celebration of Diversity each year appropriately named “celebr8: Don’t Discriminate”. Stakeholders show-cased the positive contributions that people from all minority groups made within their communities.

Roushon’s contribution was recognised by the Minister of Communities and Local Government and she was appointed to be a member of the National Muslim Women’s Advisory Group. The Group was given the mandate to lobby for the rights of Muslim women to become actively engaged in the political process and to act as role models for other women. She also visited Sylhet in Bangladesh, as part of a Foreign Office delegation, to engage in dialogue with local Sylhet District Officials, media and community activists about the impact of negative, external influences on the youth of Sylhet. In 2014 Siddika was selected to be a member of the British Bangladeshi Power 100 in the Activist category.

This visit, which re-kindled her interest in her heritage of birth alongside her passion for equal opportunities, has culminated in the development of Breaking the Cycle UK.

Roushon’s main goal is to deliver long term social change which will empower these women and improve the social and economical environment in a country with one of the lowest GDP’s in the world.


Geoffrey Piper
Chief Executive – North West Business Leadership Team

BTCUK Trustee Geoffrey Piper

Geoffrey Piper is the Chief Executive of the North West Business Leadership Team. He joined NWBLT in May 1990 following a successful career as a Chartered Accountant with Deloittes in London, the Channel Islands and Liverpool.

Geoffrey was President of the Chartered Accountants in both Jersey and Liverpool and has also served on the National Council of the Institute of Chartered Accountants in England and Wales.

As Chief Executive of NWBLT, Geoffrey has played leading roles for numerous regional and sub-regional organisations. He was Chairman of Business Opportunities on Merseyside and became a Founder Director of The Mersey Partnership in 1993. He represented the private sector on both the Objective One and Objective Two European Structural Fund Monitoring Committees and, from 2003 until 2008, chaired the North West Review and Scrutiny Committee established under the Regional Development Agencies Act.

He has been Deputy Chair of the Greater Merseyside Learning and Skills Council and is the current Chair of the North West’s 2012 Olympics Business Forum.

He is Deputy-Lieutenant of the County of Merseyside and has been awarded an Honorary Degree by Liverpool John Moores University.


Carrie Wray
Senior Service Delivery Manager

BTCUK Ambassador Carrie Wray

IT specialist who has worked in the IT for 17 years. Also a wife, mother, sister and daughter Carrie understands the demands of each role and the need to be true to oneself whilst managing the pressures placed upon us by society.

Passionate about enabling all people to have opportunities having received a lot of positive re-enforcement from her parents to do what she wanted regardless of gender. Early years were spent in the British Forces (Dad was an officer in the RAF) and being the eldest child she spent a lot of my formative years under my father’s influence. Even though she did not progress a career in the forces, she is proud that all British Forces now have women in key roles.

She says: “ I feel very strongly that I am one of the generation of females who are moving away from the stereotypical role of housewife and mother and breaking new ground in defining successful careers. As a result of this we still face prejudice over the ‘sacrifices’ we have made. I want future generations to believe in themselves and their abilities, and do what they want.”

In her spare time Carrie is a keen runner and looks forward to raise funds for Breaking the Cycle by taking part in sponsored events


Edwin Booth
Chairman – E H Booth & Co Ltd

BTCUK Ambassador Edwin Booth 218x329

Edwin Booth is the Chairman of E H Booth & Co Ltd who are proprietors of Booths in the North of England.

Edwin represents the fifth generation of the family that has operated Booths since 1847. He entered the business immediately after school and quickly discovered a hunger for retailing. The purchase of wine became his speciality for many years, enabling Booths to gain national recognition for this important area of the business. Subsequently he developed a successful marketing function prior to becoming Executive Chairman in 1997. Edwin was an HRH The Prince Of Wales Business Ambassador for the North West in 2005 and a finalist for the Ernst & Young Master Entrepreneur of the Year (North). He has also been awarded the Institute of Directors Director of the Year for Lancashire and the North West and been recognised for his business pursuits by the North West Society of Chartered Accounts and as the Lancastrian of the Year in the Be Inspired Business Awards 2009. In 2010 Edwin was awarded an Honorary Doctorate by Lancaster University for his services to the region and his industry.

Edwin has worked with the Lancashire Universities in the areas of leadership and business change programmes. He is Vice-Chairman of the Harris Charity which was co-founded by his forebear Edwin Henry Booth and is Non-Executive Chairman of Symingtons Ltd in Leeds. Edwin also sits as a trustee of the Prince’s Countryside Fund. In June 2011 he became Chairman of the Lancashire Local Enterprise Partnership.

Edwin’s personal interests are wide and varied. He holds a private pilot’s licence and takes more than a passing interest in automobiles! Edwin enjoys classical music and maintains his physical fitness through cycling, walking, skiing and playing tennis with family and friends. Edwin and his wife Annie have two daughters who share his enthusiasm for a full and active life and not least his passion for good food!


Emile Pinel
Director – Firmstart (Manchester) CIC

BTCUK Trustee Emile Pinel

After growing up in the Peak District, Emile Pinel has lived and worked in Manchester for 20 years. Emile is currently a Director of 2 social enterprises and brings more than 10 senior management experience with him, having held numerous management committee and trustee positions at the local, regional and national level and serving 10 years as a charity chief executive.

He is a keen advocate of Equality of opportunity for all and was Chief Executive of North West Network when the Siddika Ahmed the founder of Breaking the Cycle UK was Chair of the North West Equality and Diversity Group (a forum supported and championed by the strategic bodies in the North West including the Strategic Health Authority and Government Office for the North West).


Kim Harrison
Partner – Pannone Solicitor

BTCUK Trustee Kim Harrison

Kim Harrison trained with Pannone and qualified in 2005 as a solicitor.  She was promoted to partner in 2011 in the Industrial Disease team.

Kim acts for victims and their families of workplace accidents and industrial diseases such as asbestos related cancers and diseases, industrial deafness, dermatitis, hand/arm vibration syndrome and carbon monoxide poisoning.  She also acts for victims of sexual and physical abuse pursuing claims for compensation, often against the Catholic Church or social services.

Kim is a keen blogger and writes a regular blog.  One of the purposes of the blog is to raise awareness of industrial diseases such as asbestos and campaign for justice for victims of asbestos related diseases and their families.  

A keen advocate for social justice, Kim is a volunteer at the Manchester Legal Advice Centre and has been a supporter of various community campaigns, most recently against the closure of her local law centre and swimming baths. In the past she volunteered for Committee to Defend Asylum Seekers and is an active anti-racism campaigner.


Rosa Brignone
Founder and President – Time For Equality

BTCUK Trustee Rosa Brignone

Rosa Brignone, Italian, founded Time For Equality – a non-profit organisation based in Luxembourg – after a long career in the European civil service, in 2013.

A senior EU policy professional, she worked in various departments of the European Parliament before joining, in 1998, the secretariat of the Women’s Rights and Gender Equality’s Committee, where she was in charge of files dealing with gender violence, human trafficking, and gender mainstreaming. Rosa was an advisor to the rapporteur on gender mainstreaming in the European Parliament, to three EP vice-presidents in charge of equal opportunities and to the High-Level Group on Gender Equality and Diversity.

From 2003 to 2011 Rosa headed the Equality and Diversity Unit, whose work led to broadening the scope and activities in the field of equality and diversity within the Institution. During this period, several innovative projects and initiatives were launched, e.g. an internship programme for professionals with disabilities; positive action measures for women in management; the Equality & Diversity Awards and a 5-year action plan to promote gender equality and diversity (2009-2014) was adopted, the first of its kind in a EU institution.

“You must be the change that you want to see in the world”.

Time For Equality is a new start as a committed citizen. Bringing passion and expertise together inside Time For Equality, they work for the promotion of equality, inclusion and social justice.


Caryl Agard OBE
Executive Director – The Social Business Company

BTCUK Trustee Caryl Agard OBE

Caryl has been working in social and economic development for twenty years, during which he has gained considerable experience in developing social and community enterprises within deprived communities.

Caryl Agard is Executive Director of The Social Business Company, a social enterprise established as a vehicle to develop and support individuals and communities, and Chair of Voice4Change, the national voice for the Black and Minority Ethnic (BME) Third Sector.
Caryl was awarded an OBE in the 2002 New Years Honours List in recognition of his contribution to improving the quality of life for individuals from black and minority ethnic communities.

Caryl has also been filled the role of Independent Director of Futurebuilders England & Cacpacitybuilders.


Christine Woodall
Client Relationship Manager
Kathryn L Wilkinson Wealth Management Ltd

BTCUK Trustee Christine Woodall

Christine has spent the last 35years in financial services, up until last year her entire career was with HSBC as a Premier Manager. She now works as a Client Relationship Manager for Kathryn L Wilkinson at St James’s Place Wealth Management. An active networker with a passion for customer service and building long lasting relationships, she assists Kathryn looking after clients and introducing new people.

Christine accompanied Siddika to Bangladesh in February 2014, which enabled her to visit the schools, meet Samia the girl she sponsors and to visit the blind orphanage which BTCUK also supports. In Christine’s words ” a truly wonderful, humbling emotional experience, I feel blessed to be part of this wonderful charity and to meet the lovely Bangladeshi people”.

Christine is also actively involved with The Genesis Breast Cancer charity, she enjoys the gym, socialising with friends, foreign travel and spending time with her two grown up children Jonathan and Natalie.


Farah Aslam
Corporate Lawyer

BTCUK Trustee Farah Aslam

Farah Aslam is currently building the foundations of her career in Corporate Law.
Her background is commercial having worked for a pharmaceutical company and property development company before joining JMW. She has previously lived in Jordan and Edinburgh but is now permanently based in her home city of Manchester.

She is keen to make a difference within the world and believes that everybody should have an equal opportunity. Having volunteered her time to many charitable causes she is well versed in the needs of others. She currently sits on the board of an African based charity which seeks to educate orphans in Africa. She is a keen advocate of education and woman’s rights.

Farah’s personal interests include horse riding, swimming and interior design. She is fluent in two language and proficient in three but always looking to develop her skills. In her spare time she enjoys cooking and is a self-professed car enthusiast.


Ishtiaq Hussain
Senior Civil servant
Department For Education

BTCUK Trustee Ishtiaq Hussain

Ishtiaq Hussain is a Senior Civil Servant and works in central government. He has over a decade of experience in working with vulnerable individuals in disadvantaged communities. He is also considered to be an expert in counter-extremism affairs and has given interviews, and written academic reports/papers, on extremism related issues.

Ishtiaq is committed to helping people from disadvataged backgrounds to improve the quality of their lives.


Nicole Pavisic
SVP Business Development at AppLearn

BTCUK Trustee Nicole Pavisic 219x216

Nicole is an International Business Development Executive with extensive experience in multicultural business operations, partnership development, market expansion, sales strategy development and execution. Nicole was President of the International Division for one of the largest real estate developers in the United States. Whilst there, she led the International Sales and Marketing division, responsible for strategic management and market entry, guiding team efforts to penetrate 20+ markets worldwide. She was responsible for raising equity for major development projects from her extensive relationships with UK, European, Asian and Latin American investors. Prior to serving as President of the International Division

Nicole was Executive Vice President, Banking and Finance Market Sector, for a Chicago-based software company providing information integrity solutions to Fortune 1000 accounts. Nicole had P&L responsibility covering all aspects of the company’s European and Scandinavian business. Nicole was involved in all corporate strategic and policy level decisions relative to future expansion, funding of the business, investments and acquisitions, compensation and resource allocation. Currently Nicole is Director of Business Development for AppLearn – a London HQ’d business that helps organisations increase user adoption and engagement of the software tools and the underlying processes that these software tools support to ensure organizations are harvesting more from a talent and performance management perspective around their People Based Initiatives and the investments they have made in the software tools they use to support their business.

Nicole has a MBA, with a concentration in Management Information Systems, from DePaul University’s Kellstadt Graduate School of Business and a B.A. in Economics and International Business from Benedictine University.


Raja Miah MBE
Project Leader – Uprising Project, The Young Foundation

BTCUK Trustee Raja Miah MBE

Raja Miah co-founded PeaceMaker in 1997 as a young Bangladeshi man recognising with his group of peers that there was a gap in understanding about issues faced by communities in Oldham. Once established, PeaceMaker supported the government in responding to issues of community conflict across the country.

Raja’s experience through PeaceMaker has helped inform and develop the community cohesion agenda. In particular, Raja has supported the development of practice with children and young people, helping to develop long-term solutions to issues of community conflict and equipping young people with the skills necessary to challenge and overcome their own prejudice and that of the communities in which they live.

Raja recently led a new social enterprise named RISE UK. Developed specifically to respond to build resilience in communities protecting people from exploitation from extremists, RISE already has a substantial portfolio. In making the transition from PeaceMaker to RISE, Raja’s ethos was to work where he would be most useful not where it was easiest.